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Let's Veg

Objective: I was challenged to create my own brand and execute all of the branding elements and touch points.

Solution:  I chose to do a vegan fast food chain that was affordable and accessible. I used a visual language that was friendly and welcomed even the most skeptical meat eater with open arms. 

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Mission Statement

Who said vegans only eat salad? At Let’s Veg, you can have a meal that is both healthy and comforting! We serve plant-based and delicious meals that won’t break the bank. You don’t have to be vegan or planning on being vegan anytime soon to eat here. We just want to have plant-based food be a more accessible option!

So what are you waiting for, dig in!

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Drive Thru 
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Menu
Menu
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Loyalty Card
Instagram
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