Dashpoints

Role: Strategist, Designer, Copywriter

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Objective: Dashpoints by Doordash is an exclusive benefit to Dashpass holders. We want to reward Dashpass holders by creating an exclusive benefit for them that will increase membership and create brand loyalty.

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Solution:  Doordash will build "Dashpoints" which are physical markers (pictured below) that will be placed in parks and other outdoor locations that will make it possible to order your food to an outdoor location without a fixed address. Users will be able to easily get their food delivered while in Central Park or the beach by meeting their dasher at these points.