Walk in our Shoes
Adidas
Objective: Our goal was to create a digital advertising campaign with 3 touch points for Adidas that targeted the LGBTQ+ community during Pride Month.
Solution: We collaborated with LGBTQ+ artists: Max Colby, Nina Chanel Abney, and Savana Ogburn to design unique shoes that reflect their artistic style. Throughout our campaign we included quotes from the artists and other LGBTQ+ athletes to share their perspective. Now Adidas customers can physically and metaphorically walk in the shoes of the LGBTQ+ community.
Instagram Stories
For our first touch point, we wanted to showcase the new product while also incorporating the featured artist. We wanted to create something graphically eye catching that would make viewers stop and click and go to the website or app.
App
For our second touch point, we wanted to provide more information on the artists and products. Here, customers can find detailed descriptions and purchase the products.
Website
For our third digital touch point we created a full website with all of the details of the artists and products available for purchase.
Packaging
We completed the branded look with 3 shoe boxes inspired by the artists.
Photography
Our campaign consisted of all original photography.
